About Us
Who We Are
As a premier boutique consultancy firm, we specialize in delivering tailored Human Capital Solutions that drive growth, innovation, and transformation across the Middle East.
Founded in 2010 by Zahi Mimassi, our journey began in Beirut, Lebanon, with a vision to deliver innovative consulting solutions tailored to the needs of a rapidly evolving market. What started as a single office has grown into a dynamic global presence, thanks to our commitment to excellence and our ability to adapt to ever-changing markets. Our expansion began in 2011, when we established a second office in Muscat, Oman. This was followed by the opening of our Dubai office in 2015, cementing our presence in the Middle East. By 2019, we had expanded to Cairo, Egypt, further broadening our regional reach. The momentum did not stop there. In 2022, we also opened a fifth operational office in the Kingdom of Saudi Arabia, solidifying our position as a trusted partner across the region. At Phoenix Consulting, growth is not just about numbers or geography—it is about building relationships, empowering clients, and delivering results that matter.
Our strength lies in the exceptional caliber of our team. Our core consulting group is made up of seasoned human capital specialists who bring expertise practiced at some of the world’s top management consulting firms. With a global perspective and a commitment to local relevance, each member is a master in their specific technical domain, ensuring depth and precision in every project we undertake. From designing strategic frameworks to leading and executing complex consulting initiatives, we have successfully delivered transformative results for organizations across diverse industries and regions.
The Middle East is not just where we work—it is who we are. Founded, managed, and powered by Middle Eastern professionals, we are born in the region, for the region. Our team’s deep cultural connection and extensive experience across the Middle East give us a unique edge in understanding the nuances of its people, organizations, and challenges. With a shared cultural heritage and a relationship-driven approach, we bridge the gap between global expertise and local relevance which shapes every interaction, every strategy, and every solution we deliver.
Our physical presence in the markets we serve ensures we’ are always within reach and committed to assist our clients, with a core talent base in Oman, Egypt and Lebanon. This proximity allows us to foster strong relationships, respond swiftly to organizational needs, and deliver solutions that truly make an impact.
Our strength lies in the exceptional caliber of our team. Our core consulting group is made up of seasoned human capital specialists who bring expertise practiced at some of the world’s top management consulting firms. With a global perspective and a commitment to local relevance, each member is a master in their specific technical domain, ensuring depth and precision in every project we undertake. From designing strategic frameworks to leading and executing complex consulting initiatives, we have successfully delivered transformative results for organizations across diverse industries and regions.
The Middle East is no’t just where we work—it i’s who we are. Founded, managed, and powered by Middle Eastern professionals, we are a firm built byborn in the region, for the region. Our team’s deep cultural connection and extensive experience across the Middle East give us a unique edge in understanding the nuances of its people, organizations, and challenges. With a shared cultural heritage and a relationship-driven approach, we bridge the gap between global expertise and local relevance which shapes every interaction, every strategy, and every solution we deliver.
Our physical presence in the markets we serve ensures we’ are always within reach and committed to assist our clients, with a core talent base in Oman, Egypt and Lebanon. This proximity allows us to foster strong relationships, respond swiftly to organizational needs, and deliver solutions that truly make an impact.
Vision, Mission & Values
Vision
We aim to organically evolve into the leading Human Capital Management Consulting firm in the region, for the region. We are dedicated to empowering organizations and people for lasting success.
Mission
We seek to earn our clients’ trust as the go-to advisors for solving human capital challenges, empowering their business with innovative strategies and tailored solutions that drive ongoing success and ensures exceptional results. Our clients’ success drives our mission, and our unwavering commitment sets us apart as trusted consultants.
Values
Our core focus is prioritizing the delivery of exceptional value through affordable, impactful solutions. Guided by Quality, Client Focus, Integrity, Culture Fit and Diversity, we foster meaningful partnerships that drive success and celebrate unique perspectives.
Quality
We are dedicated to providing top-tier solutions that address their specific needs, building meaningful partnerships through a relentless focus on quality, precision, and measurable results.
Integrity
We believe in transparency, honesty, and accountability, ensuring that every decision we make and every action we take reflects the highest ethical standards and genuine respect for our clients.
Client Focus
Our clients are at the heart of everything we do. We take the time to listen, understand, and align with their unique goals, building lasting partnerships that are rooted in trust, empathy, and meaningful impact.
Culture Fit & Diversity
We embrace the power of diversity while honoring cultural nuances. By fostering inclusion and understanding, we create tailored solutions that resonate deeply with our clients, ensuring alignment with their values and success in their unique environments.
What We Believe
People thrive in Roles, which in turn thrive within an Organizational Framework.
At Phoenix Consulting, we believe that strategic human capital management begins with three fundamental levels: The People, Their Roles, and the Organization they shape.
The People
Implementing advanced people management systems that boost motivation, enhance performance, and drive productivity across every level of the organization.
The Roles
Clearly defining different organizational roles, accurately measuring their size, ensuring equity in their grading, and establishing competitiveness in their pay
The Organization
The Roles
Our Offices Locations
Lebanon
Address: Beirut, Tower 44, Block A, 10th floor, Office 1013, Lebanon.
PO Box 90-1862, Beirut, Lebanon.
T: +961 21 480648
M: +961 76 961662
Oman
Address: Muscat Pavilion Complex, Madinat Al Irfan, Tower 3, 5th Floor, Office #10, Muscat, Oman.
P.O. Box 969
T: +968 24 138883
M: +968 93 214025
F: +968 24 128283
Egypt
Address: Paramount Business Complex, Block 1258M, Unit 1, GF, Sheraton Heliopolis
T: +20 111 846 7017
T: +20 128 066 6785
UAE
Address: Business Bay, Al Asayel Str., Tamani Arts Offices, Office 1709, Dubai, United Arab Emirates
PO Box 333620
T: +971 4 3299062
M: +971 50 5883458
Saudi Arabia
Address: King Fahd Road, 12313, Smart Tower, 5th Floor, Unit No.
503-16, Riyadh, Saudi Arabia
Phoenix Consulting is a boutique management consulting firm specialized in Human Capital solutions and operating across the Middle East region.
