About Us

Who We Are

As a premier boutique consultancy firm, we specialize in delivering tailored Human Capital Solutions that drive growth, innovation, and transformation across the Middle East.

Founded in 2010 by Zahi Mimassi, our journey began in Beirut, Lebanon, with a vision to deliver innovative consulting solutions tailored to the needs of a rapidly evolving market. What started as a single office has grown into a dynamic global presence, thanks to our commitment to excellence and our ability to adapt to ever-changing markets. Our expansion began in 2011, when we established a second office in Muscat, Oman. This was followed by the opening of our Dubai office in 2015, cementing our presence in the Middle East. By 2019, we had expanded to Cairo, Egypt, further broadening our regional reach. The momentum did not stop there. In 2022, we also opened a fifth operational office in the Kingdom of Saudi Arabia, solidifying our position as a trusted partner across the region. At Phoenix Consulting, growth is not just about numbers or geography—it is about building relationships, empowering clients, and delivering results that matter.

Our strength lies in the exceptional caliber of our team. Our core consulting group is made up of seasoned human capital specialists who bring expertise practiced at some of the world’s top management consulting firms. With a global perspective and a commitment to local relevance, each member is a master in their specific technical domain, ensuring depth and precision in every project we undertake. From designing strategic frameworks to leading and executing complex consulting initiatives, we have successfully delivered transformative results for organizations across diverse industries and regions.

The Middle East is not just where we work—it is who we are. Founded, managed, and powered by Middle Eastern professionals, we are born in the region, for the region. Our team’s deep cultural connection and extensive experience across the Middle East give us a unique edge in understanding the nuances of its people, organizations, and challenges. With a shared cultural heritage and a relationship-driven approach, we bridge the gap between global expertise and local relevance which shapes every interaction, every strategy, and every solution we deliver.

Our physical presence in the markets we serve ensures we’ are always within reach and committed to assist our clients, with a core talent base in Oman, Egypt and Lebanon. This proximity allows us to foster strong relationships, respond swiftly to organizational needs, and deliver solutions that truly make an impact.

The Middle East is no’t just where we work—it i’s who we are. Founded, managed, and powered by Middle Eastern professionals, we are a firm built byborn in the region, for the region. Our team’s deep cultural connection and extensive experience across the Middle East give us a unique edge in understanding the nuances of its people, organizations, and challenges. With a shared cultural heritage and a relationship-driven approach, we bridge the gap between global expertise and local relevance which shapes every interaction, every strategy, and every solution we deliver.

Vision, Mission & Values

Vision

We aim to organically evolve into the leading Human Capital Management Consulting firm in the region, for the region. We are dedicated to empowering organizations and people for lasting success.

Mission

We seek to earn our clients’ trust as the go-to advisors for solving human capital challenges, empowering their business with innovative strategies and tailored solutions that drive ongoing success and ensures exceptional results. Our clients’ success drives our mission, and our unwavering commitment sets us apart as trusted consultants.

Values

Our core focus is prioritizing the delivery of exceptional value through affordable, impactful solutions. Guided by Quality, Client Focus, Integrity, Culture Fit and Diversity, we foster meaningful partnerships that drive success and celebrate unique perspectives.

Quality

We are dedicated to providing top-tier solutions that address their specific needs, building meaningful partnerships through a relentless focus on quality, precision, and measurable results.

Integrity

We believe in transparency, honesty, and accountability, ensuring that every decision we make and every action we take reflects the highest ethical standards and genuine respect for our clients.

Client Focus

Our clients are at the heart of everything we do. We take the time to listen, understand, and align with their unique goals, building lasting partnerships that are rooted in trust, empathy, and meaningful impact.

Culture Fit & Diversity

We embrace the power of diversity while honoring cultural nuances. By fostering inclusion and understanding, we create tailored solutions that resonate deeply with our clients, ensuring alignment with their values and success in their unique environments.

What We Believe

People thrive in Roles, which in turn thrive within an Organizational Framework.

At Phoenix Consulting, we believe that strategic human capital management begins with three fundamental levels: The People, Their Roles, and the Organization they shape.

The People

Implementing advanced people management systems that boost motivation, enhance performance, and drive productivity across every level of the organization.

The Roles

Clearly defining different organizational roles, accurately measuring their size, ensuring equity in their grading, and establishing competitiveness in their pay

The Organization

Success starts with a well-designed Organizational Structure, one that seamlessly aligns with corporate strategy to drive efficiency and achieve business objectives effectively.

The Roles

Clearly defining different organizational roles, accurately measuring their scope, ensuring equitable grading, and establishing competitive compensation structures.

What We Do

Management Consulting Services

Management consulting is our core business, with a focus on human capital management. With every client challenge we are faced with, we craft a tailored solution fit for the challenge closely with our client through open dialogue. Our management consulting solutions range from shorter-term / focused initiatives tackling a specific intervention area, to longer-term / broader approaches integrating different intervention areas.

Organizational Solutions

• Diagnostic Audits
• Operating Models
• Organizational Design

• Corporate Governance
• Workforce Planning
• Policies & Procedures

Reward Solutions

• Role Profiles
• Job Families & Evaluation
• Grading Structures

• Career Paths
• Reward Systems
• Salary Surveys

Talent Solutions

• Capability Assessment
• Leadership Development
• Psychometric Profiling

• Performance Management
• Competency Modeling
• Succession Planning

Psychometric Profiling Services

Whether being a component of an integrated consulting project or as a stand-alone service offering, we provide the full range of psychometric profiling services: tests of reasoning ability, questionnaires of personality traits, emotional intelligence, management derailers, and role-specific inventories to name a few. We also provide an end-to-end solution to 360° competency surveys. All of these services are provided through Psytech International’s online platform, where Arabic language and Middle East norms are selectively available

Psychometric
Instruments

• Ability Tests
• Personally Questionnaires
• Other Inventories

Psychometric
Solutions

• Competency Solutions
• Development Solutions
• Role Solutions

Psychometric Profiling Services

As transfer of know-how is increasingly becoming more important for effective implementation of consulting interventions, we bring our different areas of expertise to the reach of our clients through active learning in-house trainings in the subject matters we know best. We also cater to special topics beyond the human capital domain through our local and international network of seasoned trainers.

Organizational
Training

Reward
Training

Talent
Training

Psychometric
Training

Business Skills
Training

Employee Engagement Solutions

Organizations nowadays are establishing their goals and identifying the areas in which they will focus their improvement efforts. For many organizations, employee engagement represents a top priority. Leadership teams, as well as employees themselves, are continuing to seek ways to increase engagement levels. To help organizations focus their engagement efforts, we make sophisticated employee engagement surveys simple and empower organizations to capture engagement insights in one place by conducting key driver analyses identifying the factors that have the most impact on employee engagement.

Bespoke Survey

Engagement Data

Online/Offline Surveys

Our Clients

Our Valued Clients

Partners Review

Our Clients Testimonials

Read what our satisfied clients have to say about their experiences with us.

See All Testimonials

“We engaged Phoenix Consulting to assist us in mapping the competencies required for our entry-level managerial international candidates for internal positions within our organization. Their expertise and support throughout the process were invaluable. Phoenix Consulting efficiently guided us through the competency mapping process, ensuring a thorough understanding of our organizational needs and the skills essential for the roles in question. They conducted in-house assessments with precision and professionalism, providing detailed summaries of each candidate's results. Overall, our experience with Phoenix Consulting was highly positive. Their dedication to understanding our requirements and delivering tailored solutions was evident throughout. We would confidently recommend their services to any organization seeking strategic HR consulting and competency mapping expertise.”

phoenix consulting hr testimonials picture

Oman Vision 2040

Laila Sultan Al Toqi – (VP) Of Organizational Development

“In any project between a company and a consultancy firm, the key factor for success is the human dynamic. The entire Phoenix team is extremely professional, easily accessible, with extensive knowledge… Which are just the right ingredients for a successful project!”

Mondi Group Oman

Riad Mufieh - General Manager

“The Phoenix Consulting Leadership program has opened our eyes to new things… Many thanks for the continuous coaching support.”

Haya Water

GM Asset Management

"On behalf of Vodafone Oman, we would like to extend our sincere gratitude and appreciation for the remarkable contribution of Phoenix Consulting during the completion of the Vodafone Organization Structure Review project. They have demonstrated exceptional professionalism, expertise and dedication, ensuring the successful deliver of this critical initiative. Their collaborative approach and thorough understanding of organizational design have been instrumental in achieving our objectives efficiently and effectively"

Vodafone

Mohammad Al Ghailani - HR Director

“I am thrilled to share my heart-felt appreciation and admiration for the outstanding work accomplished through the recent HR Consultancy Services Project. This project has exemplified excellence in every facet. The Phoenix Team dedication and expertise and unwavering commitment to our organization's growth were evident at every step. This project will undoubtedly have a lasting positive impact on our company's growth, culture, and overall success. I extend my deepest gratitude to each and every member of the Phoenix Consulting team for their dedication and hard work. Your collaborative spirit, innovative thinking, and tireless efforts have not only brought this project to fruition but have also set a new standard for excellence within our organization. I eagerly anticipate the future accomplishments that will undoubtedly stem from the foundation you've built.”

Marafiq

Nasser Al Habsi – Senior Manager HR & Admin

High-Level Scope Development and Job Descriptions Review/Development: “Phoenix Management Consulting is a trusted partner for OIA HR critical projects During the project, we have recently, they positively impacted our process and practices. They been equipped with professional experts with an extensive experience in Human Capital domain. They went extra mile to deliver the project mandates despite of the challenges. It was a blessing to work with Phoenix who consistently strive to offer you the best.”

Oman Investment Authority

Ilham Al-Azizi – Learning and Development Senior Manager

“We are pleased to share our experience with Phoenix Consulting during our recent recruitment project at National Energy Center. Their team demonstrated professionalism and dedication, sourcing candidates who largely met our expectations. Ultimately, we successfully filled key positions with skilled and motivated individuals. We recommend Phoenix Consulting for their industry expertise and commitment to client satisfaction.”

National Energy Center

Mustafa Al Hinai - Chief Executive Officer

“Phoenix Consulting has demonstrated a high level of commitment and ability to provide high value adding customized solutions.”

Octal

Pascal Cange - Director of Legal & Corporate Affairs

“The talent acquisition process and assessment methodology that you have suggested reflect a very professional approach. I am looking forward to initiating this working relationship to go beyond our current scope of work.”

ULKER

Nizar Abi Fares - HR Manager

“…I highly recommend the training services of Phoenix Consulting for their superior quality in delivering trainings, consistently yielding a return on investment. Their pool of seasoned consultants and trainers is highly competent with a high level of engagement and we have been extremely satisfied with their services.”

Awasr

Badriya Mubarak Al lsmaili - Head of HR and Admin

“We have been dealing with your institution professionally since day one. And we appreciate the way you deliver the work to us on a high standard.”

Oiltanking Terminals

Qais Al Shidi - Human Resources & Admin Manager

“Phoenix Consulting team has consistently delivered against project objectives. Their proactive approach has added value to each stage of the projects provided and their team demonstrated a very high-quality service and excellent documentation. We were very satisfied with the relationship and the professional delivery of the HR Projects and would not hesitate to consult Phoenix Consulting once again in the future.”

Central Trading Company

Osama Suliman - Group HRD

“Working with Phoenix Consultants has been a very positive experience. We thank them for their efforts and truly believe their unparalleled approach helped us continue with improving our processes.”

Jubaili Bros

Hiba El Harakeh - Senior HR Officer

“It is was a great pleasure working with Phoenix Consulting on the HR Manual project which was delivered professionally with full support and commitment. Phoenix Consulting has delivered a quality resulted project and they have shown their desire to build a strong partnership while handling the project competently”

Port Duqm

Badar AlShaqsi - Human Resources Manager

“Throughout our partnership, over the past years, Phoenix Consulting has consistently and continues to exceed our expectations by providing Omantel with solid, valuable and fruitful Human Capital solutions. Their expert teams, be it in consulting or in training, showed great experience, commitment, knowhow, and flexibility.”

Omantel

Manal Amur Al Harthi - Senior Manager in Career Planning

“Our working experience with the team of Phoenix Consulting was successful, because honestly, we couldn’t find any other partner that offered all the tools & services we needed in one place, in addition to their robust service, great response, humility at the highest level, and fairly priced. Thanks again for putting this together.”

Veyron Marketing

Salim Majzoub - Chief Marketing Officer

Engagement Survey 2023 Project: “We engaged Phoenix Consulting for our 2023 Employee Engagement Survey, building upon their exceptional work in 2022. Their thorough analysis and insightful recommendations have been invaluable to support management the way forward. Phoenix Consulting’s professionalism and expertise have enabled us to gain deeper insights into our workforce’s sentiments, allowing us to implement targeted initiatives for improvement. Their dedication to understanding our company culture and tailoring their approach accordingly have consistently exceeded our expectations. Thanks to their efforts, we highly recommend Phoenix Consulting to any organization seeking to elevate their engagement initiatives.”

Marafiq

Nasser Al Habsi – Vice President People, Culture, & Technology

“We have recently worked with Phoenix Consulting on the HR Reward Integration Project and our experience was more than satisfactory. Phoenix Consulting combines integrity and business strategy when addressing the HR aspects of the business. Besides the team’s high level of professionalism, they also proved their willingness to put all the time and effort to get the best outcome. Their approach is always based on technical knowledge combined with their market experience. Having said all that, we would be looking forward for the next time our paths will cross as we wouldn’t think twice of partnering again with Phoenix Consulting.”

LIA Assurex s.a.l

Zeina Kiryakos – HR & Communication Manager

Virtual Support Project: “We engaged with Phoenix Consulting for a virtual support project spanning four months, building upon initiatives initiated during their previous on-site consulting support. Throughout this period, we found their consultants to exemplify professionalism, promptly responding to our needs with the same dedication and efficiency as if they were physically present on-site with us. We are thoroughly satisfied with their performance and commitment to our project objectives.”

Marafiq

Nasser Al Habsi – Vice President People, Culture, & Technology

“We wish to extend our heartfelt appreciation for the dedication your team demonstrated throughout our recent salary scale and job grading project. Your commitment to understanding our organization's distinctive needs and navigating the project's intricacies was truly commendable. Despite the challenging economic situation and the shortage of standardized data across sectors, your persistent efforts ensured that every aspect of the project was meticulously addressed and executed with precision. The resulting solution not only met but exceeded our expectations. Your dedication in such circumstances is truly admirable, and we are grateful for your contributions.”

Berytech

Rim Tannir - HR Manager

Reviewing & Enhancing Competencies Framework: “Learning & Development Department at Oman Investment Authority had the pleasure of working closely with Phoenix Consulting on a critical project aimed at developing technical competencies for several functions and departments within our organization. From the inception for the project to its successful conclusion, Phoenix Consulting, consistently demonstrated a high-level of profession, expertise, engagement with stakeholders, and commitment. The team was committed to ensure that milestones were met on time through a collaborative approach. The final deliverables of developed competencies provide a soled foundation for our talent management framework. We would like to extend our sincere appreciation for your excellent contribution to our Competency Framework and we look forward to the opportunity to work together again in the future.”

Oman Investment Authority

Ilham Al-Azizi – Learning and Development Senior Manager

“Our team experienced exceptional professionalism and efficiency from start to finish. The support provided throughout the process ensured a seamless and positive experience. Their genuine care for the success of our project was evident in every interaction. A special thank you to Phoenix Consulting team for their invaluable assistance and dedication.”

Harrison Assessments

Sulaiman AlSultan - CEO

“Working with Phoenix Consulting was a very productive and pleasant experience. I was very well received and welcome by the CEO and his team from the first introductory meeting. And Mr. Pierre Abou Assaly, assigned to my task, showed great depth and experience in similar jobs. Additionally, he was able to quickly understand our way to operate, which enabled him to give near optimal solutions from the first draft proposal. I would definitely recommend Phoenix Consulting to anyone.”

Lanbert Electromec

Nidal El-Khouri – Executive Director

Reward Consultancy Services Project: “I am pleased with project approach, well structured, experienced consultant, quality of deliverable and engagement all the way. Well done!”

Marafiq

Nasser Al Habsi – Senior Manager HR & Admin

“Tamkeen Al Kafaat Centre, part of the Ministry of Interior's Transformation Program, had the privilege of awarding its assessment solutions project to Phoenix Consulting. The team proficiently facilitated Saville Assessment tools for both Leadership Level and Middle Management candidates as a key component of our assessment center approach. The expertise and professionalism Phoenix Consulting demonstrated throughout the project was truly outstanding. What set Phoenix Consulting apart was their exceptional professionalism, communication, and responsiveness. The projects’ Consultants were consistently approachable, providing clear, concise guidance at every stage of the process. Requests were handled with impressive efficiency, and any challenges were swiftly resolved, showcasing their commitment to excellence. Their technical knowledge and client-centric approach ensured a smooth and successful project.”

MOI - Tamkeen Al Kafaat Centre

Emad Fawzi Khan – Assessments & Development Expert

Our Offices Locations

Lebanon

Address: Beirut, Tower 44, Block A, 10th floor, Office 1013, Lebanon.

PO Box 90-1862, Beirut, Lebanon.

T: +961 21 480648

M: +961 76 961662

Oman

Address: Muscat Pavilion Complex, Madinat Al Irfan, Tower 3, 5th Floor, Office #10, Muscat, Oman.

P.O. Box 969

T: +968 24 138883

M: +968 93 214025

F: +968 24 128283

Egypt

Address: Paramount Business Complex, Block 1258M, Unit 1, GF, Sheraton Heliopolis

T: +20 111 846 7017

T: +20 128 066 6785

UAE

Address: Business Bay, Al Asayel Str., Tamani Arts Offices, Office 1709, Dubai, United Arab Emirates

PO Box 333620

T: +971 4 3299062

M: +971 50 5883458

Saudi Arabia

Address: King Fahd Road, 12313, Burj Tower, 5th Floor, Unit No.

503-16, Riyadh, Saudi Arabia

T: +966 55 809 4985

Phoenix Consulting is a boutique management consulting firm specialized in Human Capital solutions and operating across the Middle East region.

Quick Links

About Us

Our Services

Strategic Alliances

Careers